Every generation
finds something
new.
WHAT WILL YOU DISCOVER?
THE HISTORY OF FLORIDA WATER
From Scarlett O’Hara to Solange Knowles, Florida Water has been mystifying and delighting generations since 1808.
Florida Water was introduced in New York City and sold in corner pharmacies as an everyday staple. The original formula and label—inspired by the enchanting properties of the famed Fountain of Youth—has remained unchanged for over 200 years.
In addition to its clean and refreshing fragrance, Florida Water has been used over the years to tone the skin, freshen the air, calm the nerves, relieve headaches, reduce fevers, prevent infection, and soothe an itching scalp.
In the book Gone with the Wind, Scarlett O’Hara was told by her mother that Florida Water was one of the only things “a lady may accept from a gentleman”. And as recently as 2018, Solange Knowles carried a bottle of Florida Water on the Met Gala’s red carpet. Talk about a spiritual fashion statement.
FLORIDA WATER TODAY
Florida Water is still used and loved for its cooling, cleansing and calming effects. Here are just a few ways to bring Florida Water into your everyday life.
Use as a light cologne and body splash
Apply as an aftershave to reduce swelling and close pores
Keep a small bottle in your purse for an instant mood-changer
Use as an astringent to tone the skin
Add to your bathwater for a calming soak
Dab on bug bites to help ease itching
Spray as a mist for room freshening
Mix with ice water for soaking towels as cooling relief on the playing field or golf course
Wipe down your kitchen counters for a clean, energizing scent
Add to your laundry final rinse for your clothes and bedding
Pour into small bowls and keep around your home to promote good energy
Use in ceremonial rituals for cleansing, good luck, and protection
How will you use Florida Water? What will you discover?