Every generation
finds something



From Scarlett O’Hara to Solange Knowles, Florida Water has been mystifying and delighting generations since 1808.

Florida Water was introduced in New York City and sold in corner pharmacies as an everyday staple. The original formula and label—inspired by the enchanting properties of the famed Fountain of Youth—has remained unchanged for over 200 years.

In addition to its clean and refreshing fragrance, Florida Water has been used over the years to tone the skin, freshen the air, calm the nerves, relieve headaches, reduce fevers, prevent infection, and soothe an itching scalp.

In the book Gone with the Wind, Scarlett O’Hara was told by her mother that Florida Water was one of the only things “a lady may accept from a gentleman”. And as recently as 2018, Solange Knowles carried a bottle of Florida Water on the Met Gala’s red carpet. Talk about a spiritual fashion statement.

Florida Water History
Un Legado De Amor
  1. 1808

    Florida Water debuts in New York City by renowned perfumer Robert Murray.

  2. 1832

    First edition of Bristol's Almanac is published.

  3. 1835

    Company name changes to Lanman & Co when David Lanman joins the firm.

  4. 1853

    George Kemp joins Lanman & Co.

  5. 1855

    Famed illustrator George du Maurier designs the Florida Water label, inspired by the search for the Fountain of Youth.

  6. 1861

    Company officially becomes Lanman & Kemp, and products become available around the world.

  7. 1862

    First foreign factory opened in Cuba as well as ownership of 12 subsidiaries in Canada, Mexico and South America.

  8. 1865

    Barry's Tricopherous Hair Tonic is reformulated and reintroduced to the market.

  9. 1917

    Lanman & Kemp provides free Florida Water to American troops.

  10. 1921

    Lanman & Kemp's Reuter soap is introduced as America enters the Roaring Twenties.

  11. 1936

    Florida Water is mentioned in the newly-published novel "Gone with the Wind".

  12. 1939

    Lanman & Kemp provides free Florida Water to American troops

  13. 1974

    Lanman & Kemp expands product line, adding new colognes.

  14. 2002

    Lanman & Kemp expands product line, adding new soaps.

  15. 2008

    Florida Water celebrates its 200-year anniversary.

  16. 2018

    Solanges Knowles carries a bottle of Florida Water on the Met Gala Red Carpet.

  17. 2020

    Florida Water hand sanitizer is introduced during Covid-19 pandemic.


Florida Water is still used and loved for its cooling, cleansing and calming effects. Here are just a few ways to bring Florida Water into your everyday life.

Use as a light cologne and body splash

Apply as an aftershave to reduce swelling and close pores

Keep a small bottle in your purse for an instant mood-changer

Use as an astringent to tone the skin

Add to your bathwater for a calming soak 

Dab on bug bites to help ease itching

Spray as a mist for room freshening

Mix with ice water for soaking towels as cooling relief on the playing field or golf course

Wipe down your kitchen counters for a clean, energizing scent

Add to your laundry final rinse for your clothes and bedding

Pour into small bowls and keep around your home to promote good energy

Use in ceremonial rituals for cleansing, good luck, and protection

How will you use Florida Water? What will you discover?